
C-suite barometer: outlook 2025 - UK data insights
Based on global insights from C-suite executives in over 35 countries, the latest study reveals the key forces shaping global business and the strategic priorities driving growth.
To navigate these challenges, organisations are reimagining their approach to supply chain management. Here, the traditional transactional model is rapidly evolving into a more strategic, integrated framework – one that demands agility, foresight, and technological innovation, all essential for enhancing supply chain resilience.
“Supply chains are increasingly becoming extensions of organisations, particularly in the rapidly changing environment we are experiencing now. There is no one-size-fits-all solution when it comes to managing issues like tariffs or the implications of geopolitical changes,” explains Olga Bezhentseva, who leads Energy & Infrastructure, Risk Consulting at Forvis Mazars. “We’re seeing more supply chain leaders brought closer to strategic decision-making, because the successful management of supply chains depends on their expertise and strategic assessment of future options.”
Indeed, research from Forvis Mazars’ C-Suite Barometer 2025 indicates that supply chains are a strategic priority for senior executives. However, supply chain restrictions or procurement challenges are most likely to impede growth for companies in 2025.
It is therefore vital that business decision-makers recognise that supply chain resilience hinges on strategic adaptability.
“Supply chain management needs to underpin a company’s strategy delivery,” says Bezhentseva. “Defining strategy focused on sustainable growth and innovation is key for the C-suite, but supply chains are seen as critical enablers.”
In the current risk environment, Bezhentseva outlines five key strategic imperatives to ensure organisations can deliver on their defined priorities and bolster supply chain resilience.
This is essential to understand the full impact of various events, such as tariff increases on business and supply chains. “Scenario planning is no longer a one-off exercise,” says Bezhentseva. “It must be a regular, data-driven process that involves multiple stakeholders across the organisation.”
This is particularly relevant given the current instability surrounding tariffs, which come with significant implications for supply chain resilience.
“What I’m seeing globally is that to future-proof your business, experts are urging the C-suite to engage in continuous scenario planning. It’s scenario after scenario, but it must be done intelligently, supported by comprehensive data analysis,” says Bezhentseva.
This means bringing together legal teams, operations experts, financial strategists, and supply chain managers to conduct holistic risk assessments. The goal is to create multiple potential response strategies that can be quickly activated when disruptions occur, enhancing overall supply chain resilience.
Modern supply chain management is increasingly dependent on technological capabilities and data integration in the end-to-end supply management lifecycle. More organisations invest in data analytics, artificial intelligence (AI), and advanced inventory management systems to gain deeper visibility into their supply management options, which is vital for building supply chain resilience.
“Technology enables organisations to gain a deeper understanding of their immediate and extended supply chains, manage logistics across jurisdictions, and develop mitigations against emerging risks,” says Bezhentseva. This visibility remains a concern. “Most large organisations know their tier-one suppliers,” she adds. “But visibility and understanding of suppliers significantly drop off when it comes to tier two and beyond. It’s an area where technology can help inform better decision-making and quickly adapt to changing circumstances.”
The future of supply chain management goes beyond transactional relationships. Organisations must develop more collaborative, supportive approaches with their suppliers to enhance supply chain resilience.
“Fostering collaboration with suppliers pays off in the long term and helps navigate during times of crisis. This might mean providing financial support to suppliers facing difficulties, developing longer-term contracts, or helping smaller enterprises navigate challenging regulatory environments,” says Bezhentseva.
Many SMEs are directly impacted by tariffs, for example, and in some cases, their business may become financially unviable. That raises an important question: how willing are larger companies to support their supply chains? Are they considering developing alternative scenarios, such as creating partnerships through challenging times?
“It’s no longer about being just a one-off customer. It’s about developing a sustainable operating ecosystem with your supply chain and engaging in long-term conversations with your supply chain partners. We need to move beyond transactional relationships and start building long-term strategies that include supply chain as a key part of the organisation’s fabric.”
The profile of supply chain professionals is changing. Organisations need to recruit and develop talent capable of leveraging supply chain data analytics, understanding complex global regulations, and driving strategic decision-making, all essential for enhancing supply chain resilience.
“The C-suite must think about the kind of resource pool they’ll need in the future,” says Bezhentseva. “It’s no longer a matter of just undertaking transactional procurement and onboarding suppliers. It’s about developing a pool of talent capable of being flexible and adaptable to the ever-changing environment, able to utilise data and AI solutions to inform short-term and longer-term decisions.”
Despite recent political pushback, ESG considerations remain crucial in defining supply chain strategy. This includes not just environmental sustainability but also human rights considerations across all supplier tiers.
The C-Suite Barometer research confirms that responsible supply chain management is one of the key areas being addressed in ESG reports by UK businesses, which are investing in responsible supply chain management as part of their ESG reporting efforts.
The regulatory environment related to supply chains is moving towards greater transparency and accountability. Even jurisdictions that historically didn’t prioritise human rights are now developing more robust frameworks.
“It’s important to highlight that we’re no longer just looking at the supply chain to enable cost savings to drive companies’ growth or revenue. It’s also about sustainable development. That includes a strong commitment to human rights and to net-zero targets – both of which remain embedded as key priorities in many corporate strategies today.”
In today’s volatile business environment, supply chain resilience is key. Regular, comprehensive scenario planning is essential, but it must be complemented by a holistic assessment of the entire supplier ecosystem. Investing in technology for greater supply chain transparency, building flexible and supportive relationships with suppliers, and continuously reassessing and adapting business strategy are critical components of the company’s growth and supply chain resilience.
“We need a truly holistic view of both the short-term disruptions and the long-term strategic responses. It’s about being crystal clear on jurisdictions, regulatory implications, and operational impacts – and then asking: Can innovation help? Are there substitutes? Is there a smarter and more efficient way to manage this?” says Bezhentseva.
“All of that belongs within the framework of scenario planning. It’s not a one-off exercise anymore – it’s a dynamic, ongoing process that’s central to managing today’s supply chain challenges.”
In an environment of constant uncertainty, organisations that view their supply chains as dynamic, integrated extensions of their business will be best positioned to thrive.
“This isn’t just about managing risk,” says Bezhentseva. “It’s about turning potential disruption into a strategic opportunity for innovation and growth.”
Our dedicated team of supply chain professionals is here to help you tackle the complexities of supply chain management. We can support you in strengthening your operations, safeguarding your business, and building long-term resilience.
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